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Digital Products Bureau · 2026

Digital Products Bureau

I shaped the service, brand and websites around a simple idea: start with what a business needs today, then build further with the same digital partner.

Digital Products Bureau — project overview

My Role

Founder, Designer & Developer

Team

Independent practice

Timeline

Ongoing

Platform

International and Belgian websites

What I was responsible for

  • I defined the positioning and service structure, connecting website design, findability, booking, online stores and ongoing care.
  • I designed and built the brand experience, page structure and interfaces for the international and Belgian websites.
  • I wrote the service explanations and customer journey around clear choices, transparent scope and a direct conversation with me.
  • I continue developing the practice, including practical AI preparation and implementation when they fit a business’s needs.

Bringing product design to smaller businesses

Through Digital Products Bureau, I bring my experience with complex digital products to independent professionals and small businesses. The starting point is practical: a website that represents the business well, helps people understand the offer and makes the next step easy.

I designed the practice around a continuing relationship. A business can start with a website, improve its visibility, add booking or a shop, and come back to the same person for the next change. I own the service design and the digital experience, from the way I explain the offer to the interfaces I build.

◢Key Insight

“Start with what your business needs today. Build further with a partner who knows it.”

The principle behind the service

Making a broad offer easy to choose

I organised the offer around six recognisable needs: a website, online booking, an online store, findability, ongoing care and what comes next with AI. Each has a clear purpose and a route into a conversation.

The website packages make scope and recurring costs visible before a business gets in touch. More specialised work starts with an agreed proposal. That structure is intended to make the service approachable without pretending every business needs the same solution.

Current Digital Products Bureau service overview, showing website design, online booking and online stores
The current service structure gives business owners concrete starting points and room to add more later.

◢ Process

  1. 01

    I start with the business

    I frame the first conversation around what the business offers, what its customers need and what is already working.

  2. 02

    I make the next step clear

    I connect each service to a practical customer task: finding information, booking, buying or getting in touch.

  3. 03

    I design and build the experience

    I bring the information structure, visual design and implementation together, with a homepage review before the full website build.

  4. 04

    I leave room to grow

    I make ongoing care and later additions optional, so a business can choose the level of support it needs.

Building around what already works

I made adoption flexible. A business can keep a booking service such as Zenchef while I give it a clear place in a new website. It does not have to move every tool or buy the whole offer at once.

That decision changes the role of the website: it connects the customer journey to the systems the business can use today. I can then discuss additional products or integrations when there is a concrete reason to add them.

Current Belgian Digital Products Bureau website in Dutch
The Belgian site speaks directly to zelfstandigen and kmo’s in Vlaanderen, with local language and payment context.

One practice, two local contexts

I designed the international and Belgian sites around the same service model and visual identity. The international site introduces the practice in English and French. The Belgian site leads in Dutch and adapts the examples, wording and payment context for businesses in Flanders.

Keeping that shared structure helps the offer remain recognisable while the language feels appropriate to the people reading it.

Preparing for what comes next

I include AI in the direction of the practice: helping businesses prepare their information, understand where they are visible and explore useful applications, assistants and tools. The immediate value starts with design, a usable website and clear business information.

I approach new integrations through the complete customer journey. For an assistant to book or order, the available connection, access, live availability and confirmation all need to work together. I explore those next steps alongside the practical digital services businesses need today.

Current DPB AI application service page, illustrating an enquiry and booking confirmation flow
I explain the AI offer through a concrete customer journey, with clear confirmation steps.

What I have built—and keep developing

The international and Belgian websites are live, bringing the current services, website packages, ongoing care and contact journey together in one identity. The design concepts on the DPB site are labelled as proposals, separate from delivered client projects.

For me, this work brings service design, business decisions and implementation together. I shape the offer, explain it, design the experience and build it. As I develop the practice, I keep returning to the same question: what would make this business’s next digital step easier?